Well hello, peaches.

I’m Elsa - a technical designer, illustrator, and brand curator from Crested Butte, CO. I was born in the heart of my mum’s ski shop and from day one, was outerwear obsessed. The fabrics, the silhouettes, the technology… I studied each jacket down to every stitch.

At the ripe age of 16, I became the lead outerwear buyer for our ski shops and learned the magic of a well merchandised floor plan.

College then brought me to Colorado State University where I earned a degree in Apparel & Merchandising with a concentration in Product Development.

Today, I have the honor of working with brands I only dreamed of growing up. One day I am making my perfect ski jacket and the next I am drawing top sheets for the ultimate ski quiver. I run my brand Slut Strand Society , and you can still find me in the back offices of Butte & Co. writing orders. Yes, life is busy, but, I wouldn’t have it any other way.

Simply put my life is truly centered by one goal: Make cool shit with my friends.

Cheers,

Els